When it comes to handshakes, duct tape, and reality, Duke Cannon has zero tolerance for anything less than a firm grip. And you can be damn sure the same goes for hair styling. Firm Grip Hair Gel is built to deliver maximum hold and keep things firmly in place, all day – no exceptions. This superior-grade hair gel is alcohol-free and water-based for smooth application and easy styling, delivering a respectable, high-shine finish that never flakes.